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Wednesday, March 7 • 8:15am - 9:15am
Using Customer Relationship Management (CRM) to Enhance Member Services

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Customer Relationship Management (CRM) is a private-sector term with important influence and value to public entity pools. Learn how to evaluate the current member experience you offer, data your pool needs to enhance and be successful going forward, how to implement a CRM system that's meaningful for your operation, and other key elements of an effective CRM philosophy.

Speakers
avatar for Michelle Bechamps

Michelle Bechamps

President - Brand Strategist, Bechamps & Associates
Michelle Bechamps is the President and Brand Strategist at Bechamps & Associates, a Denver-Based Marketing & Brand Strategy firm specializing in Public Entity Pools. Michelle was formally the Assistant Executive Director for CIRSA, a public-entity self-insurance pool for municipalities... Read More →



Wednesday March 7, 2018 8:15am - 9:15am
Sapphire OP